Bosch Thermotechnik: integration of two Russian branches
In August 2011 the integration of two Russian branches of 'Robert Bosch' Ltd. took place – 'Buderus Heating Equipment' Ltd. and 'Bosch Thermotechnik' Department. All promotion activities for 'Buderus' and 'Bosch' brands will be carried out in the united structure.
The Sales and Marketing Department in 'Buderus Heating Equipment' Ltd. is formed which is involved in sales, promotion and advertising of Bosch heating and water heating equipment in Russia.
At present moment Bosch heating and water heating equipment is represented in all regions of Russia, in all of them commercial Bosch Thermotechnik representations were created. The new united department will help to use available resources of both organizations for an effective work with the customers, better sales coordination, logistics and marketing.
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